Strategic Marketing and Communications for Change

ZA Group (Pty) Ltd
Bryanston, Johannesburg
Phone 0860 92 0000
International calls
+27 11 706 1685
info@zagroup.co.za

Bookmark and Share
Follow ZAGroup on Twitter

"Advertising is the principal reason why the business man
has come to inherit the earth."
— James Randolph Adams

Can we help you inherit the earth?

"Let me say that as per usual, you have amazed me with your creativity.
The ad looks ABSOLUTELY FANTASTIC!!!!!"
— Nicci Colussi, Marketing Manager, Cape Quarter Shopping Centre

"Ad was beautiful. Copy, design and impact clarified our restaurant & its focus generated good word of mouth & curiosity & experimentation of people who might never seek us out weekday business improved; new customers tried us out. One customer said: 'I never read ad copy, but I read every single word'."
— Ann Porotti, Owner, L'Avventura Restaurant

Whether you need one ad or a series of messages across different media, we can help develop the theme, we can write, design, photograph, illustrate and produce the ads, research and select the media, and book and monitor placements. And we can integrate all media advertising with your online, promotional and sales campaigns to make sure that you really inherit the earth ...


Advertising outside the box

Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

— From Advertising (Wikipedia)
License terms: http://creativecommons.org/licenses/by-sa/3.0/

ZA Group was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans. We harness the power of communication to empower people and institutions to grow their businesses, generate employment and create wealth for themselves and their communities.

ZA Group (Pty) Ltd | Phone 0860 92 0000 | International calls +27 11 706 1685 | info@zagroup.co.za
Postnet Suite 84, Private Bag X75, Bryanston 2021, South Africa
© Copyright 2004 - 2010 | ZA Group pty ltd | All rights reserved
Using the ZA site means that you accept the ZA terms of use. Click here.

Site conceptualised, written and designed by the ZA Team.

The Yellow Pages is still the primary source of information when people are looking for a local product or service.

Millions of consumers let their fingers do the walking, at any time of the day or night, through the 5.4 million printed copies of the Yellow Pages that are distributed in South Africa, annually.

64% of South Africans with Internet access visit the online Yellow Pages repeatedly every month to search for local suppliers ... and this percentage is rapidly increasing as more people and businesses get access to the Internet.

When someone looks for information in the printed Yellow Pages or searches for it in the Yellow Pages online, they are qualified sales prospects ... ready to buy. All you have to do is make sure your information is there and that it catches their attention and convinces them to do business with you rather than any of the other options listed there. Easier said than done!

Most businesses rely on their name and address to "sell" them. They buy an ad with their name in big letters at the top of the ad, then they cross their fingers and hope that, somehow, their business will be chosen above all the others in the same category. But when people are looking in the Yellow Pages — in print or online — they’re not just looking for a name and contact information. They're looking for a reason to choose one supplier over the rest.

The ZA Team has years of experience in creating effective advertising. We know how to write copy that will make your Yellow Pages display advert and online listing stand out from the crowd — giving your potential clients a compelling reason to choose your business over all the other businesses offering the same service or product. And we'll take care of all the time-consuming paperwork associated with getting a Yellow Pages advert placed! You won’t have to meet with sales reps, keep your eye on deadlines or keep track of placements and we'll make sure the errors are eliminated before the proof comes to you.

Click here to view the options and prices for display adverts and online listings, and to order.

Or call 0860 92 0000 if you’d like to speak to a human being about all of this.



Strategic Marketing and Communications for Change