Calendars are used in every single office around the globe.
Calendars are potent silent salesmen ... spreading your message, keeping your name visible for a year or more ... if you can get your prospective clients to hang yours on their wall.
Find out what you need to know to make them work for you.
The most cost-effective option is to choose a calendar from our existing range. And if you don’t see what you’re looking for: talk to us. We can source virtually anything.
Calendar format options:
- Single-sheet poster-calendars
- Month-per-page desk pad calendars
- Multi-page wall calendars
- Multi-page desk calendars
- Two-sided desk "tent" calendars
- Daily reminder calendars
- Loose-leaf CD-case calendars
You can also get a custom-made calendar, specifically designed for your business. For instance, each different calendar page could carry:
- A specific theme
- A different message
- Useful information
- Information about a different product or service
- Information about how to order, delivery deadlines, etc.
- Individual promotions, planned a year in advance, seen by potential clients on arrival of the calendar, kicking in place at the beginning of the month in question ...
- Snippets of information — almost like a brochure — with photographs of people, interesting information about the product, green issues, etc.
There is no reason why a calendar should be boring or predictable ... it could be an exciting, informative communication that potential customers would want to hang on their walls ... willingly promoting your product or service for a whole year or more.
Non-profit organisations: Use your calendar as a fund-raising tool: create a calendar of interest to a general audience so that you can sell it. Use information, inspiring messages and photographs that match your cause on each calendar page.
Here are some questions you will need to answer before you request a quotation:
- Format and size. Refer to the above list.
- Paper: weight; colour; gloss or matte. Thicker paper is stronger and more durable. Is a backing board required? A backing board will protect the calendar and prevent it from buckling as it hangs against the wall.
- Do you want both sides of the calendar pages printed, i.e. one side calendar and the other information about your offerings, or do you want all information visible on one surface?
- Binding: Wiro binding is most commonly used for wall calendars.
- Extra finishes: aqueous coating or ultra-violet coating will help to protect your investment for a year and beyond.
- Quantity: The bigger the quantity, the lower your cost per unit.
- Do you have photographs or artwork or would you like ZA Marketing to quote on producing those for you?
We can help with developing the concept, doing the research, writing content and creating visuals for any calendar.
If you do it right ... your calendar could become a souvenir to be treasured and perhaps even framed ... prolonging the life of your investment way beyond one year.
