Strategic Marketing and Communications for Change

ZA Group (Pty) Ltd
Bryanston, Johannesburg
Phone 0860 92 0000
International calls
+27 11 706 1685
info@zagroup.co.za

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"Your brand is your organization's single most valuable asset.
If you doubt this, consider how easily you can identify Coke and Pepsi
by their logos alone."
— Donald E. Sexton, Professor of Business, Columbia University.

Whether you need a brand strategy or just
a logo, a trademark or packaging for a new
product, a corporate ID manual for your
growing empire or brand management across
architecture, signage, advertising, sales
literature, promotions, e-communications,
uniforms, gifts and more ... we can help.

Client Testimonials:

"Thank you for the work put into the branding document.
This has really helped to clarify my thinking on some issues."
— Peter Enslin, Marketing General Manager,
Océ, South Africa —a member of the BIDVest Group.

"I was most impressed with your ability and willingness to listen to our needs and understand our approach. You readily accepted those concepts that were clearly part of TIFF's culture, but you were able to bring a fresh perspective to certain aspects of our identity and message. Importantly, you were able to articulate the reasons behind your suggestions, which enabled us to reach sensible compromises when the old way and the new way collided. I am very proud of the final product. We have had many compliments from staff, board members, clients and managers on our 'new look'."
— Esther Cash, Managing Director, The Investment Fund for Foundations.

"Every retailer ... so far has been very impressed with the labels ... a commonly used adjective has been: 'beautiful'. Industry insiders with decades of experience ... called our labels 'stunning'."
— Jon Kessler, Owner, Sunergia Soyfoods

Greatly discounted website packages.
ZA Group was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans. We harness the power of communication to empower people and institutions to grow their businesses, generate employment and create wealth for themselves and their communities.

Site conceptualised, written and designed by the ZA Team.

How does one create
a brand?

The basic building blocks of a brand are a name and a logo. The logo becomes a symbol that provides a visual link between the name and all that is known or believed about it.

A logo becomes meaningful as a branding tool only when it is consistently applied to all identification, communication, advertising, sales and promotional materials, literature and, of course, your product.

You could use a pink dot to represent your brand, if you so wished ... as long as you use it consistently. After all, Nike uses a tick mark, Met-Life uses the cartoon character Snoopy, and Edgars uses a red square.

However, it is not the logo, in itself, that matters. What matters are the values, experiences and reputation associated with the logo and the extent to which it is exposed to relevant audiences.

The above is an extract from an e-book by Therésa Müller, which you can download, free of charge, by clicking on the icon below. In it you will learn everything you've always wanted to know about branding, but where too embarrassed to ask.



Strategic Marketing and Communications for Change