Public relations

ZA Group (Pty) Ltd
Bryanston, Johannesburg
Phone 0860 92 0000
International calls
+27 11 706 1685
info@zagroup.co.za

What is "Public Relations"?

Public relations or "PR" is the management of communication intended to raise awareness, generate goodwill, promote a positive image, sway public opinion and create a favourable reputation for a person, product, cause, company, organisation or institution.

Public relations activities include:

Publicity: stories, articles, press releases, competitions, interviews
Philanthropy, corporate social responsibility and cause-related marketing
Customer relations such as a help-desk or help-line
Public information through corporate publications
Feedback through printed and online surveys
Public speaking
Employee communication
Customer relationship management
Press and media relations.

"If I was down to my last dollar, I'd spend it on public relations."
— Bill Gates

At ZA Marketing we offer only some aspects
of the complex work of managing public relations:

We research and plan PR strategies
and we write and design beautiful, relevant,
meaningful materials that clearly articulate
what needs to be communicated
to specific audiences ...

And we create processes that facilitate the
two-way flow of communication between an
organisation and those audiences.

Communications materials, tools and processes include media kits, press releases, articles, surveys, competitions, corporate publications, direct mail, events, exhibitions, social responsibility programmes, corporate gifts, multimedia and online presentations and more ...

We use print, radio, television, direct mail, the internet, search engines, blogs, online forums and, increasingly, avenues of communication presented by mobile and online social media.

"This write-up was simply outstanding. I am very impressed and look forward to many more similar articles."
— Stephen Bell, Divisional Manager, Océ, South Africa.

"FM 107.5 received the LCC press release packet ... They were impressed by the material and offered to air my sermons on Sunday mornings, as a result."
— Brian Orahood, Minister, Lake Christian Church.

"Therésa is a talented wordsmith who has a passion for excellence and for drawing people into her work with honesty and pizzazz."
— Donna O'Toole, Director, Rainbow Connection.

Do you need to raise awareness,
generate goodwill, promote a positive image
or sway public opinion
with regard to your organisation?

ZA Group was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans. We harness the power of communication to empower people and institutions to grow their businesses, generate employment and create wealth for themselves and their communities.

ZA Group (Pty) Ltd | Phone 0860 92 0000 | International calls +27 11 706 1685 | info@zagroup.co.za
Postnet Suite 84, Private Bag X75, Bryanston 2021, South Africa
© Copyright 2004 - 2010 | ZA Group pty ltd | All rights reserved
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Site conceptualised, written and designed by the ZA Team.

Here is a simple, but powerful tool to tell your customers that you care ... and to give your business the most powerful marketing ammunition you can wish for.

The vast majority of successful businesses use one extremely important tool in their sales presentations — both online and off. What is this tool?

A customer survey. Or, more correctly, the testimonials obtained from the process of surveying clients and customers.

It's a proven fact that genuine, verifiable customer testimonials convert more prospects into buyers than any clever advertising!

So, how do you ask your customers for their testimonials without feeling like you're desperately seeking their praise or approval? Actually, it's quite easy and should be something you do methodically after each and every sale.

ZA Marketing can create a user-friendly survey perfect for printing, posting on your website or emailing directly to your customers. (You can write the survey yourself or we can help you to compile the questions if you are uncertain about what to ask.) We can set up a system that will give you automatic, summarized, easily interpretable survey results directly in your email inbox. We can even do telephone and face-to-face interviews on your behalf and record or film the process for your records.

Call us on 0860 92 0000 today to discuss how best to go about surveying your clients.

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What is "Public Relations"?

We research and plan PR strategies
and we write and design beautiful, relevant,
meaningful materials that clearly articulate
what needs to be communicated
to specific audiences ...

And we create processes that facilitate the
two-way flow of communication between an
organisation and those audiences.

Do you need to raise awareness,
generate goodwill, promote a positive image
or sway public opinion
with regard to your organisation?

Here is a simple, but powerful tool to tell your customers that you care ... and to give your business the most powerful marketing ammunition you can wish for.

What is "Public Relations"?

We research and plan PR strategies and we write and design beautiful, relevant, meaningful materials that clearly articulate what needs to be communicated to specific audiences ... And we create processes that facilitate the two-way flow of communication between an organisation and those audiences.

Do you need to raise awareness, generate goodwill, promote a positive image or sway public opinion with regard to your organisation?

Here is a simple, but powerful tool to tell your customers that you care ... and to give your business the most powerful marketing ammunition you can wish for.

Do you need to raise awareness,
generate goodwill, promote a positive image
or sway public opinion
with regard to your organisation?