Strategic Marketing and Communications for Change

ZA Group (Pty) Ltd
Bryanston, Johannesburg
Phone 0860 92 0000
International calls
+27 11 706 1685
info@zagroup.co.za

Bookmark and Share
Follow ZAGroup on Twitter

Q: What's the best way
to stimulate immediate sales?
A: Make your audiences an offer
they can't refuse.

Sales promotions are short-lived incentives designed to stimulate immediate sales. Done right, they invariably do produce immediate results. Given the relatively high production cost of above-the-line advertising (newspapers, magazines, radio and television), short-term promotions usually make use of less expensive, below-the-line advertising vehicles, such as:

| Posters | Banners | Point of sale displays |
| Mobile phone messages | Shelf dispensers |
| Product demonstrations | Vouchers | Coupons |
| Email | Flyers | Flags | In-store promotions |

But that’s only half the story. You need a compelling message to convince your audiences of the benefit they stand to gain should they take action. Take a look at the article in the column on the right: beyond designing a show-stopper, we can work with you to develop a message designed to overcome all obstacles.

Whether you need a promotions plan to generate demand for your offerings on a regular basis throughout the year ... or posters, banners and flyers for specific instances ... or coupons and point-of- sale displays for in-store promotions ... or an email or multimedia sms campaign ... we can create and supply.


ZA Group was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans. We harness the power of communication to empower people and institutions to grow their businesses, generate employment and create wealth for themselves and their communities.

Site conceptualised, written and designed by the ZA Team.

"Every sale has five basic obstacles:
no need,
no money,
no hurry,
no desire,
no trust."
— Zig Ziglar

Overcome at least one, but hopefully all obstacles with clever sales promotions.
No need:
"Buy the lipstick and we'll give you a vanity case." And even though you have ten other lipsticks, you fall for the trick.
No money:
"Buy two for the price of one ..." The offer is so irresistible that the objection no longer makes sense.
No hurry:
"Offer valid only until the end of this week." In other words: "Hurry, or you'll lose out!" Fear of losing out is a particularly big motivator for most human beings.
No desire:
"Angelina Jolie wears these ..." and, subconsciously, you believe that you could, in some small measure, be like her ... if only you had one of those, too.
No trust:
"Chambers of Commerce throughout the country endorse our product ..." Endorsements add credibility, which overcomes mistrust.


Strategic Marketing and Communications for Change