Strategic Marketing and Communications for Change

ZA Group (Pty) Ltd
Bryanston, Johannesburg
Phone 0860 92 0000
International calls
+27 11 706 1685
info@zagroup.co.za

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Google apparently has over 8 billion pages in its growing
database. Most of these pages are rarely visited and,
when they are — mostly by friends, competitors and job seekers
— the visitors don't stay long and rarely return.

Yet online rental sales in the US alone are predicted soon to top $300 billion per annum.

Wouldn't you like to have a website that actually generates business, instead of having a static brochure that gathers cyberdust online?

A website developed by the ZA Team will give you so much more than just a presence in cyberspace. Depending on your requirements, it will give you:

  • An online marketing strategy
  • Functional site architecture
  • Precisely targeted content
  • Compelling sales messages
  • Eye-catching design
  • Lead-capture systems
  • E-commerce capability
  • Monetisation of your site
  • A content management system
  • Technical implementation, testing and uploading
  • Ongoing maintenance

Most importantly, a site developed by the ZA Team will give you a strategy to integrate with the rest of your marketing machinery to generate a steady stream of income for your business for years to come.

In addition to developing content that will inspire even the search engines and designing a site that will keep your visitors glued to their screens in amazement, we can set up many things to drive traffic to your site, such as:

Search engine optimization increases a website's ranking on search engines, resulting in organic traffic to your site. Between 70 and 80% of online traffic comes from organic searches. The work includes:
  • Keyword research, title tags, meta descriptions
  • Competition audit
  • Installation of Google Web Master Tools and Analytics
  • A site map
  • Link building through syndicated articles and social media
  • Submission to local, international and, where feasible, industry-specific search engines and directories.
  • Full reporting
  • Ongoing maintenance
Google Adwords to increase search traffic to your site. Pay-per-click campaigns target specific search terms that your potential users are likely to type in when looking for service providers with your particular offerings. You set the media budget and define the geographic areas you want to target. Clicks and enquiries normally result within hours of starting, provided that you have strong landing pages on your website. The work includes:
  • Keyword research
  • Creation of ad campaigns
  • Implementation of conversion tracking
  • Installation of google analytics

Do you need help to develop a website
that will do more than gather cyberdust, online?
Take a look at some samples of our work.

Greatly discounted website packages.
ZA Group was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans. We harness the power of communication to empower people and institutions to grow their businesses, generate employment and create wealth for themselves and their communities.

Site conceptualised, written and designed by the ZA Team.

Are you ready for the age of the Internet?
Interesting facts:

  • The world has an estimated 1.65 billion Internet users. Approximately 66 million of them are in Africa.
  • Online retail sales in the US are predicted soon to top $300 billion per annum.
  • Internet advertising sales in the UK overtook television advertising in the first half of 2009.
  • Between 70 and 80% of online traffic comes from organic searches.





Strategic Marketing and Communications for Change